Marketing Cloud Next: What's New in Salesforce and What It Means for Your Marketing Strategy

Marketing Cloud Next: What's New in Salesforce and What It Means for Your Marketing Strategy

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Salesforce has taken a step further in the evolution of its ecosystem with the launch of Marketing Cloud Next: a platform that represents not just an upgrade, but a complete transformation in the way marketing is done.

For those working in B2B, B2C or hybrid marketing models, this new version changes the rules of the game by combining intelligent automation, real-time data unification and a centralized architecture.

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What is Marketing Cloud Next?

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Marketing Cloud Next (MCN) is Salesforce's next generation of marketing tools, built natively on Data Cloud, Salesforce's real-time data platform.

Unlike previous versions such as Marketing Cloud Engagement or Account Engagement, MCN is not just a sum of functionality, but a complete rebuild of the digital marketing experience.

Its engine is powered by Agentforce, a set of autonomous artificial intelligence agents that collaborate with human teams to create campaigns, personalize experiences, qualify leads and optimize performance in real time.

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What makes Marketing Cloud Next different?

MCN is defined by three main pillars:

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1. Unification

Consolidates nine key Salesforce acquisitions into a single application that integrates data, channels and processes. B2B and B2C now live together on a single platform.

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2. Core reconstruction

It is built 100% on Data Cloud, which means that data is unified and accessible in real time for marketing, sales and service.

This approach eliminates silos and allows you to work with a single customer profile (Customer 360).

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Simplification

No more multiple connectors, complex integrations or siloed tools. Everything happens within the Salesforce environment, reducing the total cost of ownership and accelerating campaign deployment.

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What's new in Marketing Cloud Next?

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Agentforce Campaign Creation

Launch campaigns in hours, not weeks. An agent can receive a brief via Slack, generate segmentations, create messages, set up journeys and leave everything ready for review.

Bidirectional Communications

Thanks to Agentforce Engage, your emails and messages will no longer be "no-reply". Automatic responses are now generated based on the customer's context and escalated to a human if necessary.

Real-Time Customization

The new personalization engine allows you to create unique experiences based on behavior and unstructured data such as internal documents, blogs or forms.

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Automatic Optimization

Agents identify underperforming campaigns and automatically reallocate budgets or modify segmentation based on business objectives.

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Intelligent Lead Management

Leads are automatically nurtured and qualified. The agent can hold conversations by mail or chat, and schedule appointments with human salespeople, reducing response time.

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Who benefits from this new version?

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📢 Marketing teams

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Ideal for those looking for efficiency, speed and customization. MCN allows you to spend less time configuring and more time creating value for the customer.

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🛠 IT equipment

The centralized architecture facilitates the management of security, users, flows and data without having to maintain fragmented systems.

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🧩 So lution architects

It simplifies process orchestration and enables a reusable AI strategy in different areas of the business: marketing, sales and service.

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⚙️ Companies using multiple Salesforce clouds

Being built on the same core, all clouds (Sales, Service, Commerce) share data and logic, enabling a truly unified view of the customer.

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What about previous versions?

Salesforce has been clear: this is not a mandatory migration, but a convergence. You can keep what already works (such as Journey Builder) while adopting new functionality. The approach is progressive and flexible.

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In a nutshell

Marketing Cloud Next represents the unified vision that Salesforce has been building for years. Its combination of real-time data, autonomous agents and simplified architecture enables a new era of digital marketing: smarter, faster and more connected.

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How does Orange Digital help you?

At Orange Digital, as a certified MSP and Salesforce Partner, we help you evaluate your current stack, identify opportunities for improvement and activate the power of Marketing Cloud Next in a secure and scalable way.

🔶 Ready to take the next step into the future of marketing?

Contact us and discover how to take your strategy to a new level with Marketing Cloud Next and Agentforce.

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