BlOGS

In this blog we share with you the key factors to consider when choosing a Salesforce Marketing Cloud partner, and why the right choice can make the difference between an average implementation and a truly powerful strategy.

Salesforce has taken a step further in the evolution of its ecosystem with the launch of Marketing Cloud Next: a platform that represents not just an upgrade, but a complete transformation in the way marketing is done.

Salesforce Connections 2025 kicked off with a bang, and the first keynote made it clear where the future of marketing is headed: a new era where artificial intelligence agents work with you, not just for you. Here we share with you the 3 main points of day 1

Agentforce offers a concrete competitive advantage: greater efficiency, reduced costs, more human experiences and smarter decisions.If you want to stay competitive in 2025 and beyond, it's time to learn about everything Agentforce can do for your company.

In an increasingly competitive and technologically complex environment, brands that want to stay relevant must rely on a robust, agile, and customer-centric marketing strategy, but achieving that level of maturity isn't easy. It requires advanced tools, real-time data integration, personalization at scale, and above all, the right team to execute it.This is where a Salesforce-certified MSP comes in.

Implementing Salesforce Marketing Cloud can be complex, but having a Certified Partner like Orange Digital turns that challenge into a strategic advantage. These partners offer proven expertise, ongoing support, cost savings and early access to innovations, allowing companies to maximize their investment, scale campaigns without technical complications and achieve measurable results from day one.

Orange Digital presents FXP (Fan Experience Platform), a technological solution designed to transform the relationship between teams, artists and organizations with their fans. It was born to solve three major challenges in the world of entertainment, sports and live events: anonymous fans, fragmented data and sporadic engagement.

Orange Digital has been recognized at Partner Summit Mexico 2024 with Partner of the Year and Sales Excellence awards, highlighting our impact, innovation and leadership in Salesforce. As a Managed Service Provider (MSP), we remain committed to the digital transformation of our customers and in 2025 we will expand our capabilities with AgentForce, artificial intelligence and data analytics.

Salesforce Marketing Cloud is a powerful tool, but its complexity can work against you if you don't use it correctly. Here are the 5 most common mistakes that can affect your campaigns (and how to avoid them).