BlOGS

MKT Fest 2024 brought together the most prominent leaders in the industry to share their ideas, strategies and experiences. With Orange Digital as official sponsor, this event was consolidated as the largest marketing congress in Mexico, giving attendees the opportunity to connect and learn from experts in various areas. We share with you a summary of the talks by Nike, Universal Pictures and McDonald's, with key ideas that highlighted the importance of authenticity, innovation and connection with consumers.

At MKT Fest, Sephora highlighted its commitment to inclusion and diversity as central to its marketing strategy. Through its manifesto, the brand seeks not only to promote beauty, but to do so in a way that celebrates authenticity and empowers all people to express themselves. During the talk, they discussed how Sephora has integrated these values into its campaigns and activities, ensuring that each action reinforces its mission to be an inclusive brand.

Over the course of three days, marketing industry leaders shared their knowledge and experiences in talks, spotlights and masterclasses; during the event they highlighted the trends that are transforming the marketing landscape. Here is a summary of the highlights.

The "Road to MTY 26" talk at MKT Fest explored how Monterrey is preparing to be one of the venues for the 2026 World Cup, highlighting its role in the organization of this mega-event. With the participation of representatives from Rayados, the Monterrey FWC26 organizing committee, and the Nuevo Leon Ministry of Tourism, the plans to welcome millions of visitors, the preparations for the BBVA Stadium and the city's tourism positioning strategy were discussed. Key details of the tournament were shared, including the expansion to 48 national teams and 104 matches, as well as opportunities to boost tourism and the local economy.

At MKT Fest, Kim de Anda, Regional Marketing Manager for Duolingo Latin America, shared how "unhinged marketing" has redefined the way the brand communicates on social media. Through authentic and unconventional strategies, such as the use of its famous Duo bot on TikTok, Duolingo has been able to connect with audiences by showing a fun and real approach. Kim explained that the key to their content is not to drive immediate downloads, but to stay in users' minds for when they decide to learn a new language.

Discover how to get the most out of the Salesforce Marketing Cloud (SFMC) with these 8 keys that will help you improve your digital marketing campaigns. From effective segmentation to the use of artificial intelligence and advanced personalization, this blog will guide you in aligning strategies with your company's goals, real-time optimization and much more. Learn how to transform your customer relationships and boost your results with SFMC!

At Dreamforce 2024, Salesforce introduced revolutionary new tools to optimize digital marketing campaigns: Marketing Cloud Growth and Advanced. These platforms, designed for SMBs, enable marketing teams to leverage unified customer data through Data Cloud, using AI to segment audiences, automate campaigns and measure results in real time. With these new capabilities, businesses can create hyper-personalized marketing strategies, driving growth and generating more effective interactions with their customers.

On this occasion, Ro, our Marketing Champion, will share his experience to help you discover how to improve your email communication by applying these 4 rules of accessibility. Optimize your digital communication and make every email count!

This year, we were recognized in the Managed Service Provider (MSP) category thanks to our work with Club Deportivo Guadalajara (Chivas FC), one of the most successful teams in Mexico.