Discover Marketing Intelligence

18/3/2025

Salesforce launches Marketing Intelligence!

Salesforce has taken a step forward in marketing data analytics with the launch of Marketing Intelligence, a new tool based on the Salesforce Core platform that combines the power of Data Cloud, Hyperforce, Tableau Next and Agentforce to deliver advanced analytics and real-time optimization of advertising campaigns.

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Evolution from Datorama

Datorama, which previously became Marketing Cloud Intelligence, continues to exist and play a specific role in advanced use cases. However, the new Marketing Intelligence extends the capabilities by integrating directly into Salesforce Core along with other key tools such as Marketing Cloud, Marketing Cloud Personalization and Tableau.

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What makes Marketing Intelligence unique?

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Effortless connectivity

Includes 13 preconfigured connectors for leading advertising platforms (such as TikTok).
There are plans to expand to 10 new connectors per launch.

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Data unification and enrichment

Data Cloud unifies and harmonizes third-party data.
Einstein AI automatically normalizes and enriches data for more accurate insights.

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Real-time campaign optimization

Agentforce analyzes KPIs in real time, detects underperforming ads and recommends automatic adjustments to improve ROI.

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Integrated attribution models

Automatically connects campaign data to standard CRM objects in Salesforce.
Allows you to use custom attribution models to measure impact on any data source.

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Segmentation and customized strategy

Gives visibility into the performance of campaigns in specific segments.
Facilitates budget reallocation or strategic adjustments based on performance.

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Why is this launch important?

The launch of Marketing Intelligence marks a key point in the evolution of marketing platforms. The ability to analyze data in real time, make automatic adjustments and obtain detailed insights makes this tool a powerful solution for maximizing campaign performance and advertising spend.

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➡Ifyou are interested contact us!

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