Orange Digital's FXP: Revolutionizing the Fan Experience

The Power of Connecting with your Fans

At Orange Digital, we've been helping companies transform their digital strategies through innovative technology for years. But along the way, we identified an industry with unique and underserved potential: the world of entertainment, sports and live events.

Teams, artists and organizations have something invaluable: passionate fans..

However, that passion often did not translate into actionable data, lasting engagement or recurring sales. Fans remained "anonymous," communications were generic, and opportunities for personalization were lost among disconnected systems.

That's how FXP (Fan Experience Platform) was born, a solution designed to close that gap. Today, we are excited to announce its official launch.

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What is FXP? The Platform that Connects Data and Emotions

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FXP is much more than a CRM or a marketing tool. It is a complete ecosystem that enables teams, artists and organizations:

✅ Identify each fan individually, unifying data from tickets, in-stadium purchases, social media and more.
✅ Create personalized experiences in real time, from messaging to exclusive offers.
✅ Increase engagement and sales with strategies based on actual behavior, not guesswork.

In essence, FXP transforms fan passion into lasting relationships and measurable results.

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The 3 Big Problems FXP Solves

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1. Anonymous Fans, Missed Opportunities

"We know they are coming to the stadium, but not who they are."

• FXP Solution: 360° Profiles that combine data from multiple sources (tickets, apps, networks) to know each fan by name, preferences and habits.

2. Fragmented Data, Blind Decisions

"The information is in 10 different systems... and no one connects them."

• FXP Solution: Automatic integration with ticketing platforms, POS, social networks and more. All in a single dashboard.

3. Sporadic Engagement

"We only communicated on the day of the event...and then, we don't hear from them anymore."

• FXP Solution: Automation of campaigns during and after the event (e.g. "What did you think of the match?" + discount on merch).

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How does FXP work? Technology at the Service of Passion

1. Intelligent Collection
   • Capture real-time data: ticket scanning, concession purchases, app interactions.
2. Unification with Identity Resolution
   • Combines all interactions into a single profile, eliminating duplicates or contradictory information.
3. Customized Activations
   • Automated messages ("Your favorite player just scored!"), dynamic discounts, rewards for loyal fans.
4. Predictive Analytics
   • Dashboards with actionable insights: "70% of your fans buy merch if they receive an offer in the first 2 hours after the event."

Use Cases: Who Can Benefit from FXP?

• Sports Teams: Increases the renewal of season tickets with personalized beneifits.
• Artists/Tours: Improve merchandise sales and show attendance.
• Stadiums/Theaters: Optimizes the on-site experience (from parking to exit).

The Future of Fan Experience Starts Today

AtOrange Digital, we believe that technology should serve to enhance what already exists: the emotional connection between brands and fans. FXP is our bet to make it happen, and we are ready to help pioneers like you lead this change.

Want to know how FXP can transform your strategy?
👉 Learn more about FXP

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