Why does your marketing strategy need a Salesforce-certified MSP (Managed Service Provider)?

Why does your marketing strategy need a Salesforce-certified MSP (Managed Service Provider)?

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In an increasingly competitive and technologically complex environment, brands that want to stay relevant must rely on a robust, agile and customer-centric marketing strategy.

But reaching that level of maturity is not easy. It requires advanced tools, real-time data integration, personalization at scale, and above all, the right team to execute it.

This is where a Salesforce-certified MSP like Orange Digital comes in: your strategic ally to take your marketing to the next level.

What is an MSP and why does it matter that it is Salesforce certified?

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An MSP (Managed Service Provider) is a partner that not only implements technology, but also accompanies you continuously to operate, optimize and evolve your digital platforms. In the case of Salesforce, a certified MSP is backed by proven experience in managed services on tools such as Marketing Cloud, Data Cloud, Agentforce, Einstein, and more.

This means that you are not working with just another supplier, but with a team that:

• Get to know the Salesforce ecosystem in depth.
• Meets high quality and safety standards.
• It is trained to help you achieve business objectives, not just technical ones.

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Key benefits of working with an MSP such as Orange Digital

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Measurable results from day one ✅ 1.

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A specialized MSP needs no learning curve.

At Orange Digital, our team already masters the platforms and best practices, so we can come in, audit your current data and start optimizing it quickly.

This translates into:

• More effective campaigns.
• More robust automations.
• Fewer operational errors.
• Savings in time and internal resources.

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Frictionless scalability 📈 2.

Your business grows, your needs grow.

With an MSP, you can scale your operation without having to rebuild from scratch.

• Want to expand to new channels like WhatsApp or push notifications? We set it up.
• Are you launching a massive seasonal campaign? We scale your infrastructure and flows.
• Need to activate Data Cloud for real-time personalization? We integrate it without interrupting your operation.

🔐 3. Data security and governance.

One of the great challenges of modern marketing is responsible data management. A certified MSP like Orange ensures that your operation is aligned with:

• Privacy Policy.
• Secure access protocols and encryption.
• Ethical and transparent use of AI.

This is crucial when you work with sensitive customer data and want to build long-term trust.

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4. Strategic, not only technical, support

While a traditional provider executes what you ask, an MSP like Orange co-creates with you. We sit down with you to understand your goals, your challenges and your opportunities.

This allows us to:

• Propose new automation routes.
• Detect leakage points in your customers' journey.
• Suggest use cases with Agentforce, Einstein or new Salesforce features.

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⚙️ 5. Continuous optimization

Platforms are constantly evolving. Marketing Cloud releases enhancements every month, Einstein introduces new AI models, Agentforce redefines what a digital agent can do... Who on your team has the time (and the knowledge) to keep up?

We do.

As an MSP, our job is to keep you up to date, optimize your configuration, and help you capitalize on each new feature to benefit your business.

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Orange Digital: Your trusted MSP in the Salesforce Ecosystem

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At Orange Digital we don't just implement solutions, we make them live and evolve with you. We specialize in turning technological complexity into business results, helping brands from different industries to personalize, automate and scale their communications through the power of Salesforce.

We work as an extension of your team, with the mentality of "partners", not "suppliers".

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Want to know what it would be like to work with a certified MSP?

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💬 Write to us for an initial consultation or schedule a call with our team.

Make your marketing work for you. With Orange Digital, the future is already underway.

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