BlOGS

Alfonso Allegre, our Data Specialist attended a Salesforce event for the first time and it wasn't just any event: it was TDX, the epicenter of innovation and the Trailblazer community. In this blog he tells you what it was like to live the experience from the inside, what he discovered about Agentforce and why this approach is revolutionizing the way organizations serve their customers. If you've ever wondered what it's like to be at the heart of the Salesforce ecosystem, this story is for you. 

Hi, I'm Rodrigo Santander, reporting for Orange Digital CX from San Francisco. We attended the Salesforce TDX 2025 event this March 5 and 6, one of the main Salesforce events that has been characterized in the past for being more focused on developers and architects, where we immersed ourselves in the latest advances in artificial intelligence and its impact on the agent era. In this article I will tell you about my experience during the trip and everything we learned.

Salesforce has launched Marketing Intelligence, a new tool based on Salesforce Core that combines Data Cloud, Hyperforce, Tableau Next and Agentforce to deliver advanced analytics and automatic ad campaign optimization.

The Salesforce Marketing Cloud and Data Cloud integration allows you to unify data, segment audiences and personalize messages in real time to maximize ROI. At Orange Digital, we help you implement and optimize this integration with ongoing support and proven results. Discover how to transform your campaigns

If you're in the world of CRM, automation and digital transformation, you can't miss the most important events of the year. Salesforce brings together experts, companies and partners to share the latest innovations, trends and success stories that are revolutionizing the customer experience.

What makes a good Salesforce Marketing Cloud partner? Discover the 7 key signs that define an ideal partner and how Orange Digital CX helps you reach your full potential.

This AI-powered autonomous agent system enables companies to automate key tasks, optimize the customer experience and provide 24/7 support. In this guide, we introduce you to everything you need to know about Agentforce so you can decide how to integrate it into your business.

In this blog we explore how the sports and entertainment industry is using digitization to better connect with its fans and enhance their experience. Experts from Orange Digital CX and Boletomóvil discussed advanced personalization and data monetization strategies, from creating unified fan profiles to implementing segmented promotions that drive loyalty and return. Innovations such as digital ticketing and personal data protection, key to delivering integrated and secure experiences, were also addressed.

From October 10-12, 2024, MKT Fest brought together marketing leaders and experts. For three days, they discussed the trends, tools and strategies that are redefining marketing in the Fashion, Entertainment, Sports and Trends industries. The event became an essential space to share knowledge and connect professionals in the sector, and among the most outstanding talks was the Orange Digital spotlight: "Data is the New Cash", given by our CEO and Co-founder, Héctor Romero.